Seoul Travel Guide

If you’re planning a trip to Seoul and want to experience the heart of traditional Korean culture with a twist of modern charm, Insadong is a must-visit area. Nestled in the Jongno district, this lively neighborhood is where art meets heritage, and every side street leads to something unexpected—whether it's a 200-year-old tea house, a back-alley gallery, or a vendor grilling sweet pancakes right on the street.

This guide will walk you through what to see and what to do while soaking up the unique energy of Insadong.

What to See in Insadong

Bukchon Hanok Village

Just north of Insadong, Bukchon Hanok Village is a picturesque neighborhood of preserved traditional Korean houses (hanok). Many are still private homes, but others have been turned into cultural centers, guesthouses, cafes, or craft workshops. It’s a beautiful place to explore on foot and snap stunning photos against the backdrop of tiled roofs and narrow alleys.

Ikseon-dong Hanok Village

For a hip, modern take on the hanok experience, walk over to Ikseon-dong, a trendy little neighborhood just a few minutes from Insadong. Here, traditional hanoks have been transformed into stylish cafes, cocktail bars, and designer boutiques. It's where old-world charm meets Seoul’s creative, contemporary vibe.

The Royal Palaces

Insadong is also within walking distance of several of Seoul’s iconic royal palaces:

• Gyeongbokgung Palace – The largest and most famous palace. Don’t miss the changing of the guard ceremony at the main gate, held several times daily.

• Changdeokgung Palace – Known for its beautiful Secret Garden, this UNESCO World Heritage site is a quieter, more serene option.

• Changgyeonggung Palace – Smaller and less crowded, often combined with Changdeokgung on the same ticket.

• Deoksugung Palace – Right near City Hall, with a unique blend of traditional Korean and European architecture.

• Gyeonghuigung Palace – The least visited, and often free of crowds—a hidden gem for palace fans.

If you’re wearing a traditional hanbok, entrance to all the palaces is free!

Things to Do in Insadong

Explore the Side Alleys

The magic of Insadong often lies in its hidden alleys, where you’ll find quieter tea shops, tucked-away galleries, and indie bookstores. It’s worth getting a little lost here.

Shop for Local Crafts

Pick up traditional Korean paper (hanji), ceramic ware, lacquered jewelry boxes, or hand-carved stamps. Many shops also let you watch the crafts being made on-site.

Try On a Hanbok

You can rent a hanbok, Korea’s traditional clothing, from several shops around Insadong. Some rental shops even include hairstyling and photo packages. Wear your hanbok for a stroll through nearby Gyeongbokgung Palace or down Insadong-gil—you’ll feel like you’ve stepped back in time.

Whether you're hunting for souvenirs, sipping tea in a 100-year-old hanok, or just soaking up Seoul’s artistic soul, Insadong offers an unforgettable blend of tradition and creativity. It’s one of those places that manages to feel both historic and refreshingly current—where every alley hides a story, and every meal tells you something about Korea.

Don’t just visit—wander. That’s how you find the best of Insadong.